Everyone knows that good keyword research is one of the keys to getting people to go to your website. When they type in certain search keywords or keyword phrases, you want them to find you! Here's an introduction to keyword research.
Continue reading...29 March 2010
Google has recently made public a new application that will help webmasters to control what Site Links are displayed for their site in Google’s search results. If you have not seen a “Site Link” before, they are the smaller text links that are displayed under a website’s domain on the page that Google displays it’s [...]
Continue reading...18 February 2010
Whenever you visit a website, you can see the words that are in the blue bar at the top of the website page. This is called your “title” tag and is displayed either statically (hard coded) from your website or it is generated dynamically (via some sort of content management system.) Humans generally don’t really read [...]
Continue reading...11 November 2008
1. Be Specific. One of the key components of good web copy is to make your words speak directly to your potential customer. Stay away from being too generic. 2. Speak TO your customer. Also, try to speak TO the customer – not AT the customer. By making your copy personal, you’ll have a much better chance of [...]
Continue reading...6 October 2008
1. Blog That just so happens to be exactly what I’m doing now! But, you don’t have to be a computer geek with no life (like me!) to blog – anyone can do it. Just choose a subject that you are totally passionate about and write about it. You don’t even have to know that much [...]
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1 April 2010
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