How to Optimize Your Website Title Tag

Whenever you visit a website, you can see the words that are in the blue bar at the top of the website page.  This is called your “title” tag and is displayed either statically (hard coded) from your website or it is generated dynamically (via some sort of content management system.) Humans generally don’t really read [...]

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8 Tips on How to Speak to Your Customers via Your Web Copy

1. Be Specific. One of the key components of good web copy is to make your words speak directly to your potential customer.  Stay away from being too generic. 2. Speak TO your customer. Also, try to speak TO the customer – not AT the customer.  By making your copy personal, you’ll have a much better chance of [...]

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How to Get People to Go to Your Website (FREE!)

1. Blog That just so happens to be exactly what I’m doing now!  But, you don’t have to be a computer geek with no life (like me!) to blog – anyone can do it.  Just choose a subject that you are totally passionate about and write about it.  You don’t even have to know that much [...]

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