Choosing the Right Keywords

Everyone knows that good keyword research is one of the keys to getting people to go to your website. When they type in certain search keywords or keyword phrases, you want them to find you! Here's an introduction to keyword research.

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How to Administer Google Site Links for Your Website

Google has recently made public a new application that will help webmasters to control what Site Links are displayed for their site in Google’s search results.  If you have not seen a “Site Link” before, they are the smaller text links that are displayed under a website’s domain on the page that Google displays it’s [...]

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How to Optimize Your Website Title Tag

Whenever you visit a website, you can see the words that are in the blue bar at the top of the website page.  This is called your “title” tag and is displayed either statically (hard coded) from your website or it is generated dynamically (via some sort of content management system.) Humans generally don’t really read [...]

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8 Tips on How to Speak to Your Customers via Your Web Copy

1. Be Specific. One of the key components of good web copy is to make your words speak directly to your potential customer.  Stay away from being too generic. 2. Speak TO your customer. Also, try to speak TO the customer – not AT the customer.  By making your copy personal, you’ll have a much better chance of [...]

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How to Get People to Go to Your Website (FREE!)

1. Blog That just so happens to be exactly what I’m doing now!  But, you don’t have to be a computer geek with no life (like me!) to blog – anyone can do it.  Just choose a subject that you are totally passionate about and write about it.  You don’t even have to know that much [...]

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