Forget Marketing

1. Be Specific.

One of the key components of good web copy is to make your words speak directly to your potential customer.  Stay away from being too generic.

2. Speak TO your customer.

Also, try to speak TO the customer - not AT the customer.  By making your copy personal, you’ll have a much better chance of reeling in your customers and keeping their attention on your product or service.

3. Whenever possible, use names!

People really like seeing their name.  When a person sees something with their name on it, they are far more likely to read it.  When creating your email marketing list, always ask for their name as well as their email address.

4. Write for the “average Joe.”

Your copy should be written so that an average person can easily read and understand it.  Often times, when writing your copy, people spend too much time in technical verbage and tend not to focus on specifics.  The trick is to write in a plain and straightforward manner.  Potential customers are far more likely to pay attention if they do not need to focus on comprehension.

5. Know your audience.

Knowing your audience is key to writing good web copy.  You have to first understand your reader in order to effectively communicate an idea to them.

6. Play nice.

Write in a friendly manner.  Avoid writing in the third person, which always comes across as distant and will not allow you to really connect with your customers.  You should try using first person as much as possible.

7. Keep them interested.

Keeping your customer interested in what you have to say is vital to your web copy’s success.  Grab their attention with a good headline and don’t let it go!

8. Remember the bottom line.

Always keep your objectives in mind so that you’re focused when you’re writing your copy.  Even though you are trying to be friendly and engaging, the bottom line is the bottom line.  You need to write copy so that it sells without being boring or pushy.

Good luck!