How to Optimize Your Website Title Tag

Whenever you visit a website, you can see the words that are in the blue bar at the top of the website page.  This is called your “title” tag and is displayed either statically (hard coded) from your website or it is generated dynamically (via some sort of content management system.)
Humans generally don’t really read [...]

Read this article…

8 Tips on How to Speak to Your Customers via Your Web Copy

1. Be Specific.
One of the key components of good web copy is to make your words speak directly to your potential customer.  Stay away from being too generic.
2. Speak TO your customer.
Also, try to speak TO the customer – not AT the customer.  By making your copy personal, you’ll have a much better chance of [...]

Read this article…

What Is Web Copy?

Introduction:
Copywriting is basically marketing. The objective is to write a headline that then makes people want to read your first sentence, your first sentence to bring the reader to your second, and so on. The ultimate goal is that by the end of your sales letter or website copy, your reader then has [...]

Read this article…

My Good Friend Steve

Recently, I was contacted by my good friend Steve who wanted to let me know about his latest business venture. Here’s what Steve had to say:

Business Management Basics does what it states; gives you the basics for small businesses success.

After 20 years in corporate business and 12 years running his own furniture manufacturing [...]

Read this article…

How to Add A YouTube Video To Your Wordpress Blog

Everyone wants to add a YouTube video to their Wordpress blog!  Here’s how you can do this quickly and easily.
Please note: You MUST remove the OBJECT tags from you HTML code.  Please view below for an explanation.
1. Log into your Wordpress admin and create a new post.
2. Go to YouTube.com and find the video you [...]

Read this article…

How to Change a Nameserver Using the New GoDaddy Control Panel

1. Log into your GoDaddy.com account.
2. Click on “Domain Manager”.
3. Click on the domain name that you wish to change.

4. Click “Nameservers” on the toolbar at the top.

5. Make sure that the option for, “Custom nameservers (I host my domains elsewhere.)” is selected and type your new Nameservers.  If you are hosting through another [...]

Read this article…

How to Survive As A Small Business

I want to make this abundantly clear – entrepreneurship is a calling. Most people view being a “lone ranger” “going it alone” and “pioneering” as something terribly romantic, deliciously enticing, and amazingly exciting. The first time the entrepreneur quits his full time job (and steady paycheck!), however, they are in for a rude [...]

Read this article…

How to Remove “Welcome to the Frontpage” in Joomla

When first starting with Joomla, what seems like the most simple of tasks can become the most troublesome.  One of the first questions we receive whenever we create a new Joomla webpage is, “How do I remove the ‘Welcome to the Frontpage’ on Joomla?”
In order to UNDERSTAND the answer, you must first understand the integral [...]

Read this article…

How to Start Your Online Presence

1. Decide How to Develop Your Website
Today, web design is easy! Anyone with a computer and a little creativity can design and create an elaborate web page in just a few hours of work.  But beware – you want your website to look professional!  This is not something that should be taken for granted.  As [...]

Read this article…